Fandom usually means tracking your favorite team for years − so why are the Olympics so good at making us root for sports and athletes we tune out most of the time?
By Noah Cohan Washington University The Conversation via AP Every four years, millions of Americans join billions of their fellow humans across the globe to celebrate the astonishing athletic feats at the Summer Olympics. Warm-weather sports such as swimming and track that usually don’t capture much attention in U.S. media suddenly vault to the forefront.
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