Balmain hires Antonin Tron, moving brand from celebrity flash to fabric-first design
By THOMAS ADAMSON AP Fashion Writer PARIS (AP) — Balmain on Wednesday named French designer Antonin Tron its new creative director, tapping the Atlein founder known for structured minimalism and sculptural drape to follow Olivier Rousteing ’s high-octane, celebrity-driven era. The move signals a shift from sequined spectacle to construction-led refinement that echoes founder Pierre
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