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How fall fashion shifts with the weather

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Payton Counts | News-Press NOW
Online shopping notifications from Shein, an online shopping boutique, show discounts and advertisements.

ST. JOSEPH, Mo. (News-Press NOW) - Weather plays a big factor in what people choose to wear.

In the summer, tank tops and shorts are favored. Now, with fall-like temperatures coming into play, it's time to switch out the closet with sweaters, jeans, long-sleeves and coats.

Beyond deciding what to wear based on temperature, seasonal fashion trends also play a major role in society, and they’re constantly evolving.

Fashion trends typically start with high-end designers or subcultures, then gain traction among influencers and early adopters. Once they are mainstream, they peak, fade and often return with a fresher look.

Seasonal changes are key drivers of what's in and what's not. As fall is settling in, shoppers are leaning into cozy clothes, denim and seasonal shades like brown, red and deep purple.

Vogue states that some of the top fall 2025 fashion trends include “Pop of Red,” “From the Neck Up,” “Monochrome Brown,” and “Modern Prep,” among others.

Some shoppers may not care about what the latest trend is, but want to find the best price.

Studies have shown, shopping behaviors also vary by generation. Gen Z (1997-2012) and millennials (1981-1996) favor online shopping, value quality and follow emerging trends. In contrast, Gen X (1965-1980) are more driven by discounts, loyalty programs and seasonal sales.

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Payton Counts

Payton Counts is the morning Stormtracker Meteorologist who joined News-Press NOW in October of 2024.

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