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Consumer Confidence (copy) (copy)

FILE — Shoppers shop at a retail store in this undated photo. A new study done by Bankrate, a consumer financial services company, found 40 percent of respondents say inflation will change the way they holiday shop this year.

For consumers and retailers, the one-month sprint to Christmas starts in earnest on Friday.

The National Retail Federation estimates that 166.3 million people plan to shop between Thanksgiving Day and Cyber Monday, the highest since the trade group began tracking the data in 2017.

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