The owners of a new CBD shop in St. Joseph hope to attract customers by offering total transparency.
Sacred Leaf Zero promises to sell CBD products containing zero traces of THC. THC and CBD are both active ingredients in cannabis. While THC can cause psychoactivity, CBD does not. CBD products only contain CBD as the active ingredient and no added THC.
St. Joseph native Mark Jones and his brother are bringing the first Sacred Leaf location to their hometown, located at 5906 N. Belt Highway.
Jones, who is friends with the founders of Sacred Leaf, said the company's transparency policy is one of the things that attracted him.
"They're not afraid to show you all their lab results," Jones said. "Anybody can look them up online, as long as they have the batch number, which the batch number is on the products itself. And they're all from a third-party independent lab."
Sacred Leaf Zero offers tinctures, bath bombs, shampoo and other products containing CBD, as well as CBD pet treats meant to calm nervous and anxious animals.
"It has a really great calming effect and would be good for the Fourth of July, for example," Jones said. "You can use it for dogs, cats, even a jumpy bunny if you want."
In general, CBD products contain less than 0.3 percent THC. Jones hopes offering zero-THC products will help him stand out.
Sacred Leaf Zero will celebrate its grand opening from 10 a.m. to 7 p.m. Saturday, April 20.
"We want people to come in and try all the different products if they want," Jones said.