The St. Joseph Chamber of Commerce hopes to attract skilled laborers like welders to St. Joseph with a broadened marketing campaign.

The St. Joseph Chamber of Commerce hopes to fill open manufacturing positions by utilizing digital marketing.

Uncommon Life, a recruitment campaign by the St. Joseph Chamber of Commerce, was recently broadened with two goals: Attract skilled laborers to St. Joseph and integrate them into the community.

President and CEO of the Chamber of Commerce R. Patt Lilly likened the campaign to fishing.

“We will try to hook them with the jobs that are available here, but then we’ll try to reel them in with telling them about the many benefits of living inside St. Joseph,” Lilly said.

Surveying local companies revealed a need for engineers, machinists, welders and other skilled laborers as well as healthcare professionals. St. Joseph has made steps towards offering students more options to learn a trade, but the need is immediate, according to Lilly.

“It takes time to grow your own local workforce, to provide them the skills and education they need to be successful,” Lilly said. “So we want to take the opportunity to bring new people to the community.”

As part of the campaign, ads on Facebook, LinkedIn, Youtube and other channels will promote jobs and living in St. Joseph.

“I love the small town feel of St. Joseph, but you’re still very close to an international airport and to a big city,” Lilly said. “You get to enjoy living in a smaller community, while you still have big city assets, not too far.”

Lilly also named lower taxes and house prices as perks of living in St. Joseph. The campaign will target the Midwest but also California.

“People in California, they’re dealing with high cost of living, and just the competitiveness and and so we thought that might be a good opportunity, as well,” he said.

Newcomers to St. Joseph will be welcomed with ice breakers and other social events and a Facebook group run by Uncommon Life aims to answer questions and connect new residents.

A Get to Know St. Joseph tailgate will be held before the Northwest Missouri State University versus Missouri Western State University game on Sept. 5 from 5 to 7 p.m. Interested parties can RSVP to receive a ticket at saintjoseph.com.

Jessica Kopp can be reached

at jessica.kopp@newspressnow.com.

Follow her on Twitter: @NPNOWKopp