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Affinity Gaming has announced the appointment of Jim Simms as the new vice president and general manager of St. Jo Frontier Casino.

As vice president and general manager, Simms will be directly involved in the daily management of all gaming and nongaming areas of the property, as well as supervising all phases of the operations through various department directors and managers.

“We are honored to welcome Jim Simms to our Affinity team,” said Michael Silberling, CEO of Affinity Gaming. “As an industry veteran, we’re confident that his expertise will be an asset in continuing to build the success of our St. Jo Frontier Casino.”

Simms’ most recent positions included CEO of Downtown Grand Las Vegas. Previously, he’s held leadership roles at major gaming establishments such as Miami Valley Gaming in Ohio and Wheeling Island Hotel Casino Racetrack in West Virginia. He received an MBA and a bachelor’s degree in economics from York University in Toronto, Canada.

“Affinity Gaming is a dynamic, growing company, and I look forward to working with the both the property and corporate teams,” said Simms.