For seven years, a vintage clothing store has been giving people in St. Joseph and around the world a unique sense of style.
In 2012, The Lucky Tiger opened so co-owner Amy Heath could continue her love of curating, re-purposing and selling vintage clothing and jewelry.
“It’s so different because I feel like any time I go out and buy anything new, even if it’s very expensive, it’s going to fall apart. With vintage. It’s amazing how long it lasts,” she said.
Also amazing to Heath is how the area has latched on and supported the business. In its seventh year, the vintage clothing store, which also sells vinyl records, accessories and curiosities, has become a unique destination.
“What surprised me is all the tourism ... I get Japanese dealers through here, I’d say at least twice to five times a month, different ones that come through. It’s right in the middle of the country, it’s a good stop for them,” Heath said.
Regardless of a customer’s location, all are invited to join in on the festivities when The Lucky Tiger throws its “7th Anniversary and Customer Appreciation Day” starting at 11 a.m. on Saturday at the store, located at 718 Francis St.
The celebration will include performers such as Jennifer George, the high school jazz combo Six O’ Clock Swing and the BBQtioners, door prizes, refreshments and the unveiling of the store’s summer collection.
The party is a throwback to the store’s roots, when it would host bands on a monthly basis as part of its participation in First Saturdays.
“I was looking one of our old fliers and we had eight bands,” Heath said laughing. “Since we opened two other businesses, I can’t really manage having bands as many times as we used to ... But we will have them on Saturday.”
Since the store’s opening, Heath, along with her husband Brian Myers, also opened the bookstore and bar The Tiger’s Den and took over operations on the multipurpose space The Metropolitan.
Much like the store’s success, Heath said the surprises the store has presented throughout the years have been interesting and exciting.
“There’s been an influx of younger people coming in. So I feel like, in town, vintage has been normalized a little bit and it’s not so stigmatized as when I first opened the store,” she said.
And when those people, whether young or grown up, find that perfect piece of clothing or jewelry that brings out their personality, Heath said it brings her joy.
“Any time someone finds a bridesmaid’s dress or a wedding dress or clothes they’re going to take their senior pictures in — they’re going to always remember that,” she said.
With the store being around long enough to watch some of its customers grow up, Heath said it’s an honor to pass unique fashion choices on to future generations.
“We have people that were coming in as kids that are now adults and it’s really cool to see that. Like, it’s hard to even emote how cool it is to see that,” she said.
The celebration is free and open to all ages.