When hip-hop/R&B star Blackbear comes to Northwest Missouri State University, he’ll be greeted with chants of a certain four-letter word.
It won’t be said in anger, though. It will be fans quoting his latest monster single, “Hot Girl Bummer.” Since its release in August, the song, a melodic guitar-meets-hip-hop tune, has garnered more than 144 million streams on Spotify.
“It’s anti-self. It’s anti-me. It’s anti a part of me that I don’t even like really. It’s my needing and longing to be super cool guy. Yeah. It’s kind of like a (expletive) you to myself,” blackbear (real name Matthew Musto) annotated on the lyrics for the song on the site Genius.
Blackbear will bring that self-loathing and aggrandizing brand of pop music to the college for its fall concert at Bearcat Arena at 7:30 p.m. Saturday, Nov. 9. The show is open to the public.
Musto is touring in support of his latest album, “Anonymous,” released in April. It fell in the middle of a standout year for the Florida native, who recently worked with artists like Travis Barker, Nothing, nowhere. and EDM superstar Marshmello.
Musto started out writing songs for artists such as Justin Bieber before becoming a breakout artist on the streaming platform Soundcloud. From there, he took off running, releasing dual albums in both 2015 and 2017.
In all of his songs, Musto lays out the ups and down of his life, from breakups (“do re mi” with Gucci Mane) and his past alcoholism to his health problems (“if I could I would feel nothing”).
“I think that’s what adds value to blackbear, just how blunt and vulnerable I can be. I don’t really care what people think,” he told LA Weekly.
In addition to his songs, Musto said the goal is to make every show an experience that people don’t forget. With his rise in stature comes an increase in his budget, which he uses to add new elements to the concert.
“We have just put a lot of effort into the showmanship of everything. The video content, the lights, the pyro, the confetti, the raining sparkles, all that stuff. A lot of people just show up with a DJ, ’cause you’ll make way more money that way. For me, it’s like, ‘I went to the blackbear show and it was worth every penny,’” he told LA Weekly.
According to a press release from Northwest Missouri State University, blackbear was the perfect fit to match the school’s budget and the taste of people at the college.
“Blackbear is a name we have been hearing for a long time ... He is somebody that almost everybody knows, and we just want to make the concert a fun, good experience for everyone,” Aleka Apodaca, Northwest Student Activities Council concert co-director, said in the press release.
For blackbear, the success he’s had so far has been nice, but it’s just a starting point.
“It’s kind of just the beginning, which is crazy. I feel like I’m in the middle of my career but I still have a lot to say and do,” he told LA Weekly.
Student tickets are $10 in advance or $15 on the day of the concert. Tickets for the public are $20 in advance or $25 on the day of the show. Tickets are available for purchase online at www.nwmissouri.edu/tickets.
— Andrew Gaug | St. Joe Live