Anyone who has children in their life might have heard of it: Slime.
The homemade goo is all over YouTube, Instagram, blogs — and the odd carpet.
The DIY-able substance many know from their own childhood has come back bigger than ever, with online videos featuring slime recipes garnering millions of views and middle school video and slime makers earning thousands of dollars in sales and ad revenue.
The trend is not skipping St. Joseph. St. Joseph resident Emily Rudisill, 11, has put her entrepreneurial spirit and knack for slime making to good use and opened her own online shop where she sells her slime creations.
The Etsy shop “Coffee Shop Slime By Emi” opened Sept. 13, but it’s not Emily’s first foray into the business world. Some of her classmates bought slime from her, and things developed from there.
“That’s actually how it started,” she said. “I was selling stuff at school and then I decided to upgrade it to online.”
A quick Google search shows while there is a seemingly unending variety of shades and add-ins, the basic slime recipe is fairly simple: either contact lens solution and baking soda or Borax and water is mixed with glue.
“I use Elmer’s glue,” Emily recommends. “Other glues work, but for beginners I find Elmer’s glue works best.”
She then adds colors, beads and other ingredients to create unique slimes: sprinkles for birthday cake slime, shaving cream for fluffy slime, bits of iridescent plastic to create “unicorn skin slime.”
“This is iced coffee, which is like my signature slime,” Emily says while showing coffee brown slime. “It’s a clear glue base and it’s brown and then in the bottom I have some beads in there to make it iced coffee so it makes it crunchy.”
Emily’s mother, Nicki Rudisill, is fully supportive of her daughter’s enterprise and can’t say she was very surprised when Emily told her she wanted to open an online shop.
“She’s been making slime for a while, so I figure why not make a bit of profit off of it?” Nicki Rudisill says. “We buy glue on a fairly regular basis at Walmart, so it really didn’t surprise me and she’s always been very creative and had entrepreneurial skills.”
For Emily, the online shop is good practice — she has plans to open a café when she grows up, “maybe in Alaska or Canada” her mother says.
“She comes up with an idea and she finds a way to make it happen and it think that’s going to get her very far in life,” Nicki Rudisill says. “I’m very proud of her, she’s a great kid.”