Before Niki Lonjers changed career paths, she was a counselor and art therapist. Her desire to work with creative minds led her into life coaching, specifically coaching creative entrepreneurs who are looking to start their own business.
“For a creative person who wants to start selling their art, the main problem is usually their self confidence,” Lonjers said. “Getting the clarity, the focus and the plan in place really helps with the confidence part of that.”
Once her clients have a vision, Lonjers helps with choosing a business model and implementing strategies for success.
“I teach them to build a business model that fits them because there’s no one right way to build a business now that we have social media and online business,” she said.
Her clients include mainly artists, but also a business owner specializing in knitting and knitting patterns, among other makers. Lonjers especially enjoys giving her clients the boost they need to take their endeavor from selling to friends and family to a professional business.
“That’s my favorite part, the beginning step where they realize, usually in our first call, ‘Oh, I never thought of it like that’, or ‘I never thought this was possible for me’,” she said.
Lonjers is no stranger to many of the feelings her clients are going through. Starting her own coaching businesses, which is mostly based online, didn’t come without challenges.
“It’s really scary to just be like, here I am, this is what I do and start promoting yourself on social media,” she said. “It’s the scariest part. That’s what I help a lot of my clients with.”
Lonjers knows how useful coaches can be first hand and worked with different coaches when first starting her business and later expanding it.
“A true coach helps you guide you to your own answers,” she said. “They don’t tell you what to do. They don’t just listen and agree with you. They know how to ask the right questions and how to help you grow into who you want to be.”