St. Jo Frontier Casino
The St. Jo Frontier Casino has been a source of entertainment and employment for the St. Joseph community for decades. When did the casino first open and how has it changed?
Although under a different name and in a different location, we are still considered by many to be one of the first four casinos to operate in Missouri. Our current casino was opened by William M. Grace on June 24, 1994, the property was purchased by Herbst Gaming in 2005 and the name was changed. We were later renamed as St. Jo Frontier Casino, owned by Z Capital and managed by Affinity Gaming.
Recently the casino has undergone some major facility upgrades. What is new that visitors will enjoy?
Our Player’s Club, slot floor and dining options have all been upgraded for our players to ensure they have a great visit.
For starters, our A Play Club rewards members now receive more points, more multipliers and more rewards.
We’ve rearranged our slot floor to create wider, more spacious aisles, purchased all new slot chairs and added some of the newest most popular slot and table games for our customers.
We’ve relocated our Players Club to the main walkway and added all new flat screen TVs to the casino and entrance corridors. We are also currently remodeling our gift shop to include more grab and go snacks, beer and bottled spirits.
We have also made a significant improvement in food quality and have taken our dining options to a new level.
Our Rivers Edge café menu now features several of the most popular dishes that use only fresh ingredients and consistently deliver the highest quality. We also offer an “all you can eat” self-serve buffet with customizable sodas on week nights and weekends.
The big news is the recent opening of our Winners Bar and Grill restaurant on the casino floor, which also offers a variety of breakfast, lunch and entrée options in a newly designed seating area. It’s a great new experience for our casino guests. We’re also upgrading our bar offerings and casino beverage service.
What is it about your casino that keeps people coming back?
We realize that gaming is a social experience and creating a great guest experience is the true key to our ongoing success. We have just launched our new guest service program called Affinity 5 and we are already seeing positive results. We are focusing on creating a great guest experience and are really increasing our focus on proactive guest interactions.
How does the casino work to bring in new customers and visitors to St. Joseph?
We want to position our property as one of the destination highlights of St. Joseph. We are working with the local Chamber of Commerce to both promote our business as a top attraction, as well as supporting the Made With Uncommon Character program.
We are increasing our awareness and trial initiatives, with more advertising, promotions and leveraging our partner networks. They key is the then delivering a great experience that will lead to positive advocacy and repeat visitation.
The casino is a source of employment for many. How many people do you employ and what kind of jobs are available?
We employ over 200 associates and typically offer positions in gaming, food and beverage, guest services and support operations services. We are a large, stable employer that can offer our team members a progressive career path, along with growth and development.